We're at an interesting time in history when more and more people are looking for flexibility.
Whether that be in the form of designing their own work week, having the ability to work remotely and travel and, or just striking a better balance of life's many commitments.
One sure way of having this type of flexibility is to be your own boss.
And there’s no better time to do this.
“For the first time, those who can educate and motivate themselves will be almost entirely free to invent their own work and realize the full benefits of their own productivity.”
James Dale Davidson, The Sovereign Individual: Mastering the Transition to the Information Age
The Internet has played a central role in democratising business by levelling the playing field of commerce, allowing for smaller business owners to connect directly with their potential customers and go toe to toe with larger companies, even without the large scale budgets.
This affords equal opportunity to everyone. You've just got to have the courage to take the leap!
We want to help you break down some of the most common psychological barriers that deter anyone from starting a business.
Things like:
This will take a different shape for everyone.
It could be the fear of failure, the fear of ridicule, or the lack of security that prevents us from taking the leap of faith.
It might be the result of a fixed mindset, adopted from a young age. Being labelled as smart, and the pressure of fulfilling potential might be blocking you from trying something new because you'll know it'll be difficult to begin with.
We're so quick to come up with reasons for not doing something, that we end up psyching ourselves out before we've even gotten started.
Ask any runner and they'll tell you: the toughest part of the run is putting on your shoes!
The mental battle that takes place beforehand, where we weigh up the pros and cons of leaving the house, can often be the most draining.
But here's the truth: it's never actually as bad as our minds make it out to be.
That goes for most things. Once we commit and continue to develop the habits, the rest will fall into place.
We understand that launching a business will never be easy. There are so many unknowns and so many things to consider. We only realise that there's a joy to be found in trying something new.
That's why we want to show you exactly what steps you can take to get online and kickstart the process.
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